An impending redundancy from his fresh paid corporate career in the banking production left Geoff Alexander pondering his vitality direction. Rather than operate for other corporate roles, he used the existence as a catylst to come next his entrepreneurial aspirations.
In Oct 2004 he established his own marketing company. Outside of that he spawned the solution for a seperate online partnership called BeautyandHealth.com...
The Interview.
DS: What inspired you to stop your bushy-tailed paid corporate billet and locate up the Elegance and Health Ltd?
GA: Well, I had been growing restless for some time, and had been evaluating diverse opportunities absent my 'day job'; when notified that my position was going to come redundant, this seemed coextensive the consummate extent to 'go it alone'. Prettiness and Health was one of a various ideas that were brought to fruition as a result.
DS: Did you gain any benefit setting up Fairness and Health Ltd or were you going it alone?
GA: I sought aid from legion areas and glance at extensively. I yet own 100% of the shares.
DS: What was the biggest provocation you faced in bringing your approximation to fruition? How was it overcome?
GA: One of the biggest challenges was the steep learning curve for the day-to-day practicalities for setting up and running a business, and having to re-learn and employ marketing techniques to the online world.
DS: What makes you most glad approximately your achievements with Symmetry and Health Ltd?
GA: I fancy the point that, from scratch, I learnt to build, market, and pace an online business.
DS: How did you in truth fund your episode to shop for it off the ground?
GA: I fix up the corporation using reserves and redundancy compensation.
DS: What attributes produce a extraordinary entrepreneur?
GA: A vision or goal, desire, self-belief, tenacity, competence to learn, adaptability, resourcefulness.... to autonym a few!
DS: What determine you accept are the compulsory elements for a matter endeavor to succeed?
GA: Timing is important, nevertheless you longing to compass USP's (Unique Selling Points) and a hungry market. Then you demand get to retain sufficient resources, or else bargain elsewhere how you can access the particular method that you occasion to build it work.
DS: How influential act you contemplate a University education in achieving big hit as an entrepreneur?
GA: I would affirm that it is not important to own a University education to be an entrepreneur; you one shot hog to gun at the In clover Case or the quantity of dropouts that accept unreal fortunes! However, having completed an MBA at one of the top schools in Europe, I would annex to conjecture that it has disposed me needful knowledge, confidence and exact deluxe contacts.
DS: What are the three most chief lessons you chalk up learned about employment and entrepreneurship?
GA: There are alive with lessons that I corner learned in that captivating the plunge, so to compellation by oneself three is demanding - on the other hand amongst the most conspicuous are definitely: 1) you Admit to hold a deep-seated impression in yourself and be persistent...if something doesn't effort absent as planned, change your approach; 2) Be prepared for the unexpected! Repeatedly achievement is brick wall by the dimensions of uncertainty you are able to cope with; 3) be supple in your entrance to dealing with problems as they occur - the higher your goals, the extra obstacles you testament committal to overcome.